by: Karl Long

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.

Here’s some high points:

  • We trust other people more than we trust companies
  • Co-creation as a key strategy
  • The market is a conversation

    As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:

    Original Post: http://customersonfire.com/archive/edelman-on-the-future-of-pr-and-the-me2-revolution/

     

     

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