by: Ilya Vedrashko
W+K London says that their "Choir" ad for Honda Civic has been downloaded 3,000,000 times in a month since launch and that the iPod version of the spot has got into the Top 50 chart on iTunes. "The microsite had a record 679,000 unique visitors during the same reporting period.
This led to Honda's highest level of test drive bookings ever."
Original post: Honda's "Choir" Hits Three Million Downloads