Red Letter Days — Activity Day and Gift Experience Vouchers

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by: David Polinchock

So, I was shopping at Harrods while in London last week and I picked up a catalogue for Red Letter Days, a company that provides experience gift certificates. I mean, this was some cool stuff! How's this for some examples:

  • Give your car fanatic the ultimate adrenaline rush with one of these thrilling driving experiences. From motor racing to rally driving, from Ferraris to MINI Coopers to Range Rovers, our huge range of highly original high-speed gifts are as much fun to give as to receive.
  • Whether your kids dream of being a pop star or a secret agent, you can make their wishes come true. Our junior range is specially designed for the younger generation and includes junior rally driving, fame school, scuba diving and aerobatic flying with The Arrows.
  • If you know someone who wants to explore a new direction, fulfill a lifelong ambition or simply perfect their skills under the guidance of an expert, why not give them a little inspiration with one of these unique experiences? They can record their own CD, learn how to walk a tightrope, bloom into a successful gardener or get a grounding in the music business.
  • If you are looking for a truly unique gift of a lifetime, you will find it in our VIP collection. These are remarkable experiences for very special people: flying to the edge of space in a MiG fighter jet; driving a real Formula 1 car around a motor racing circuit; dog sledding across the arctic wilderness to the extraordinary ice hotel; a romantic escape at the exclusive Mandarin Oriental Hyde Park; or, only for the most adventurous, an unforgettable trip to Nepal to climb Mount Everest.  

    There wasn't a single thing in this catalogue that I didn't want myself or want to give to friends and family. You can drive a tank for heaven's sake! And what a great gift idea for our over stimulated world. The idea of giving people experiences rather then gifts is clearly very powerful today. Most people have all the stuff they need, but a once-in-a-lifetime experience is a gift that keeps on giving. So, with Christmas almost a year away, you can start your planning now. And, in case you're wondering, I'd be very excited if someone wanted to give me the Military Activities Experience!

    Link: Red Letter Days — Activity Day and Gift Experience Vouchers.

    Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2006/02/red_letter_days.html