Marketers to Turn Away from Search

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by: Ilya Vedrashko

Usability specialist Jacob Nielsen predicts that "liberation from search engines will be one of the biggest strategic issues for websites marketers in the coming years." He writes that as the cost of search ads go up, marketers will increasingly rely on email newsletters, request marketing, RSS feeds and mobile features.

Original Post: http://adverlab.blogspot.com/2006/02/marketers-to-turn-away-from-search.html