Neuroarchitecture Next Buzzword
by: Roger Dooley
PBS NewsHour Looks at Future of Television
by: Josh Hawkins
Determined not to make the same mistakes as the music industry, television networks are scrambling to experiment with new Internet distribution models. And some are making money along the way.
Focused Attention Makes Stronger Memories
by: Roger Dooley
Want people to remember your message? Get their undivided attention first. Texas A & M neuroscience prof Dr. Bill Klemm (aka the “Memory Medic” writes that multitaskers remember less.
Memorable Content Exploits Brain Chemistry
by: Roger Dooley
In a post titled … but is it memorable? at Creating Passionate Users, blogger Kathy Sierra talks about the chemistry of how memories are created in the brain, and how to exploit that in your content.
Classic Articles about Marketing and Brain Science
by: Roger Dooley
By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing.
You Call That Analytics?
by: Joseph Mann