by: Alain Thys
The "big six" networks in the US (CBS, ABC, NBC, Fox, Warner and UPN) just published a study that people with PVR's actually watch more TV (5.7 hrs/day) than regular viewers (5.1 hrs/day). This as they are not hampered by time constraints any more.
That is, however, where the silver lining stops as 90% of the respondents in the research claim to "skip" the commercials. A shimmer of light is still there in the fact that 58% says to watch commercials in "fastforward" and 53% occasionally goes back to watch a commercial again.
I'm sure this is going to make some creative think of doing commercials at half speed so they actually come out all-right when fast forwarding ...
via: Broadband TV News