by: Alain Thys
If you thought new media and technology trends was for the kids, think again. A recent study by Pleon has revealed that more than 90% of European internet users of all ages also sport at least one other multi-media device. 54% have two and 35% own three or more.
Yet the surprise is that in contrast to "common wisdom" that it's the young ones who are most "tech savvy", it's the 30-49 year olds that are driving the techno boost, in which the top three involve multimedia & smart phones, MP3 players and game-consoles. In fact, consumers over 30 constitute the "heaviest users" of digital devices & services (60%).
According to pleon this has major ramifications for the marketing & communication industries, who need to start looking at digital media pronto ... I can only agree.