video games

Video Game Improves Multitasking Skills

Does multitasking seem to be getting tougher for you as the years pass? In fact, that’s quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has just been shown to improve cognitive function and, in particular, multitasking ability in healthy older adults. Adults subjects from 60 to 85 years old became as effective at multitasking as 20 year-olds after just a month of training, according to a new UCSF study.

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More Evidence Video Games Help Your Brain

There’s more evidence that playing video games can improve your brain in ways that go beyond an ability to get higher scores in those games:

People who played action-based video and computer games made decisions 25% faster than others without sacrificing accuracy, according to a study.

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Your Brain on Video Games (Infographic)

Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but this is one that might be interesting to our readers:

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A New Way to Play the Healthcare Game

If you want to know the direction that healthcare is headed in the near future, ask your kids which video games they’re playing today. The last year has seen an explosion of new approaches to solving healthcare problems, with many of them originating in the world of videogaming.

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Cross-cultural Video Gaming

The video game industry might have a market that spans the globe, but that’s not to say that the same game will sell in the same form in, say, Germany and Malaysia. There’s a lot that goes into localizing a game for foreign audiences – from translation and rewiring hotkeys, to cultural preferences and visual understanding.
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The Evolution of Advertising in Sports Video Games

This is a rerun of a series of blog posts I did back in April 2006 while researching things for my grad thesis (bonus: an unpublished chapter on history). It documents the evolution of advertising in sports video games published by Electronic Arts between 1983 and 2006. Since many AdLab readers probably haven't seen it, and the stuff is pretty fascinating, I thought I'd repost it. The original raw research notes follow. Some links may since have expired.
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Serious Games Get UPS Rookies Ready for the Road

UPS Integrad - Next-Generation Training Facility

United Parcel Service Inc. (UPS) realized that they needed to make an adjustment when their younger drivers began to need significantly more time to become proficient, and more of them were leaving the company during their initial training period.
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Video Games Make You Smarter... Really!

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Superb Presentation: Video Gaming Trends

by: Eliane Alhadeff

Via: Advertising Pawn - Video Gaming Trends

One's got to love this presentation! 54 oh-my-god-this-is-awesome slides packed with dare, motherly affection, and a good dash of future; to better grasp where gaming stands today.

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Emotions and Videogames

by: Eliane Alhadeff

Via: Alternate Reality Existence - Will Videogames Become Better Than Life?

Star Spider, who authors the Alternate Reality Existence Blog, is an Alternate Reality Event Planner. She creates interactive games and events for the corporate world, private clients and public spaces. After studying event management and game design for over 3 years she is now committed to transforming everyday moments into thrilling adventures!

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