Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but this is one that might be interesting to our readers:

UPS Integrad - Next-Generation Training Facility

United Parcel Service Inc. (UPS) realized that they needed to make an adjustment when their younger drivers began to need significantly more time to become proficient, and more of them were leaving the company during their initial training period.

Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age?

(Part 1 - Designer branding can be found here. For Part 2 - Developer branding, click here)

3. Publisher Branding For the last and (for once) the least, publisher branding is another strategy one could take, as an alternative to the dominant franchise branding practice in video games industry. The idea is that a powerful enough publisher brand could come to be associated with high quality, highly entertaining games, so that the games themselves would not have to rely on past iterations of their own to get the idea across. I can almost see people snickering and going "Yeah, right" in response to that and I have to admit my own reaction is the same.