values

When Should a Brand Take a Stand? When It's Values are Clearly Defined.

Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the same idea over and over again involving political hot topics—the other team in futility keeps trying to bring the brand back to more basic truths. People eat Cheetos because it's fun and they taste good.

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How to Define Your Organization’s Values

Corporate leaders love to talk about values. They put them on web sites, frame them, place them prominently in boardrooms and proudly espouse them in media interviews. The notion of values has become so pervasive that it’s hard to find any CEO who doesn’t tout their importance.

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Are You Digitally Engaged? – 100 Point Test

Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...

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Why We Love Swedish Designs? Three Simple Reasons: Function, Aesthetics, and Affordability

What is so special about Swedish designs? Designers love Swedish designs. Swedish design scene is now more vibrant than ever despite the size of the economy. Take a look at the success of IKEA and H&M. Sweden's penchant for practical innovation stems in part from its geography; I imagine it is kind of a necessity when resources and materials are limited. There is one more thing in common: design for affordability.

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