As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.
It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for the abstract thinking and memorising data that web sites often demand.
Dick Stroud Jakob Nielsen workshops brain grey website design usability memoryby: Yann Gourvennec
Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask myself the question whether making users’ live easier is a sustainable marketing argument for the development of a business. Here are my thoughts on this subject:
user-friendliness user experiences customer experiences design Yann Gourvennec usabilityby: Dick Stroud
My favourite Web usability guru, Jakob Nielsen, has published a fascinating article about the impact of ageing on the way people use the Web. Do make sure you read the full article.
article review Jakob Nielsen online Dick Stroud age grey design customer experience usabilityby: Roger DooleyThe common belief is that neuromarketing is trying to find the mythical "buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to be sure your visitors can find very easily!
usability online website deconstruction web design design customer insights Roger Dooley Feng-GUI
