uniqueness

Insights and Soundbites from Seth Godin

Last week I had the pleasure of hearing Seth Godin speak at a LinkedOC event. He was promoting his latest book, Linchpin, Are You Indispensible?

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The Somebody Else Economy

For all of the immediacy and connectedness of online experience, I’d argue consumers feel a gnawing distance from one another and the marketplace.

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Unique Selling Proposition

I can count about 100 really innovative and unique products during the last 25 years. In truth I stopped believing in USP advertising in the 1980s. Back then, I fell in love with brands like IKEA or Diesel that cracked Unique Emotional Props. The ones that did it with more authenticity were more appealing to me than those that didn't.

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