Are you overlooking a way to personalize your ads that goes far beyond the usual “Dear Roger” salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since then, I’ve been able to capture a couple of examples. The first one surprised me when it appeared, and to generate a second one I had to surf a variety of profiles. Here’s what I like about these ad:
ads LinkedIn neuromarketing personalization Roger Dooley social media targetingAdliterate recently penned a rant about targeting in online advertising. The experience that triggered it is something all of us have encountered (or will eventually do so) - search for something online and be bombarded with ads for the same for eternity.
advertising Iqbal Mohammed targetingGuest Post by: Maria Pergolino
In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.
B2B marketing Maria Pergolino niche social media marketing social networks targetingFiat has utterly botched the intro of its quirky but very drivable 500 -- sales are under 50% of plan -- and it's about to fire people and hold a huge group-grope agency review to come up with a new strategy. I have a simpler solution, which I hereby offer up for free: copy VW's Beetle and BMW’s Mini Cooper American launches.
automobile Jonathan Salem Baskin selling strategy targetingI may be dating myself with this headline, but I’m hoping at least a few of my readers remember those Silkience hair care commercials from the 70’s because it helps make an important point about targeting.
You see, back then Silkience was marketed as a “self-adjusting” hair care brand and its popular commercials featured three women with different hair care needs. (I haven’t been able to find the actual spot that includes the “Chisa” line, but this is a good representation the campaign.)
Denise Lee Yohn targeting marketingIf the workers who built the Pyramids were paid wages, undoubtedly nearby vendors knew when to exert maximum effort: payday. A person with a fresh supply of money is far more likely to spend liberally than one who’s nearly tapped out. Beyond the obvious fact that only people who have money can spend it, it turns out there is a more subtle and complex change in our spending related to when we are paid.
buying behaviour consumers insights neuromarketing Roger Dooley selling spending habits targetingElderhostel is a US travel and educational organisation for older adults – you might have guessed the travel part from the name.
The organisation is going through a massive upheaval, caused by falling numbers of customers. As the graphics shows, numbers of people signing up for courses have been falling and the average age of travellers has been rising. It is now 73 years old up from 68 a decade ago.
Dick Stroud grey travel re-positioning strategy grey marketing targetingGoogle announced late last week that it will offer an exchange to help brands place online display ads. Earlier this month, it was revealed that Congressman Rick Boucher is drafting legislation to require businesses to disclose to consumers the information they capture about their Internet behavior, and allow them to control its uses.
ads Google Jonathan Salem Baskin personalized content targetingThe Family Smoking Prevention and Tobacco Control Act that awaits President Obama's signature could severely limit the magazine advertising run by cigarette makers, and the ad lobby is fuming over it. It was a $70 million business for U.S. magazines last year, and the industry could use every penny.
targeting segmentation Jonathan Salem Baskin advertising
