sustainability

Sustainable Brands 08 Video Log

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Can Too Much Innovation Be a Bad Thing? Or Are We Doing Too Little?

by: Idris Mootee

Managed to get home on a midday flight and getting some work done on the plane is not bad. I find it is often a good idea to have a few hours on Friday to plan what to do for the weekend (I mean what work to do). So I use Friday afternoon to prepare uninterrupted work and then Sunday night to plan for the week.

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Driving Engagement and Viral Impact in the Green Space: Part II - Original Content

by: David Wigder

While creating and sharing user-generated content is an effective way to facilitate consumer engagement and viral marketing, it is not the only approach that marketers can take. Professionally produced original content is another proven way. Increasingly, agencies or production studios create and seed content on behalf of their clients for consumers to view and share online.

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Driving Engagement and Viral Marketing Impact in Green: Part I - User-Generated Content

by: David Wigder

Tapping social media to engage consumers as well as facilitate viral marketing has the potential to generate significant results for marketers. Not only can this drive greater brand impact but it can significantly increase reach to a receptive audience at little, if any, incremental cost.

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The Latest Reports: Solar Utilities, Carbon Offsets, and the Emperor's New Clothes

by: Joel Makower

The spring rains have yielded a bumper crop of new reports on the business of green. I've been a bit behind in fielding them, given my travels and last week's highly successful Greener by Design conference. Here are five of the latest:

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Actress Kristin Scott Thomas Drives a(n electric) G-Wiz!

by: Michael Hoexter

On a Top Gear show aired last night on BBC America, the well-respected actress Kristin Scott Thomas (”The English Patient”, “Four Weddings and a Funeral”,  “Mission: Impossible”) confesses to the bloviating but funny Jeremy Clarkson that she drives the G-Wiz electric mini-car when she is in London.

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The Renewable Electron Economy Part XV: Is the EV Revolution Already Here?

by: Michael Hoexter

In the leisurely way I have been writing and posting on my blog, I have not yet completed my series on how energy supply and energy demand will look in the future, what I am calling the Renewable Electron Economy. Yet, as events are unfolding more rapidly in the world around us, we may see some form of an Electron Economy, perhaps fueled by renewable energy, sooner rather than later.

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Social Enterprises - May Be the Best Solutions to Many of Our Problems

by: Idris Mootee

I picked up an old copy of a Harvard Business School Reunion Magazine (1995) from my garage. Flipped through it and an article caught my attention. It was written by Gregory Dees and Kasturi Rangan (HBS professors) reporting about their research in Social Enterprise. The two of them started many years back the school’s initiate of Social Enterprise. They developed field studies and courses in Social Enterprise, which is a second year elective. 

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The Greening of Design, from A to D

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Let's Talk about Design Strategy and Sustainable Behaviors

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