The most common complaint among senior executives is that the short-termism of capital markets and the board, along with the need to meet or beat quarterly earnings, is limiting a company to invest in riskier innovation – but many supposedly game-changing innovation projects that align with long-term business strategies are not getting board level approval.
Everyone is searching for a game changer. In a dorm, a basement, a bedroom, a lab, a hip co-working office space or a tiny start-up, someone, somewhere is just beginning to really give shape to an idea they’ve had for a while.
Building brands in the mad men era was a relatively straight forward endeavor...
A brand needed to effectively communicate its value to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional level typically through a story told via television led advertising campaigns.
"We are customer-focused", "we have a clear insight into our customers and carry out Customer Surveys" are comments often put forward by company managers. But what does it really mean to be Customer Centric? - And how can it be used as a strategic management tool to scale your company?
Companies that are facing industry disruptions are bad enough; during these times, leadership faces the most important test – the ability to lead during a crisis. The need of foresight, change and organization design are what true leadership looks like.
A couple of times a year I guest-lecture for several Masters in Marketing/Customer Management programs in The Netherlands. Almost every time students approach me with a question regarding their master-thesis or other assignment.
Business in the digital age has become a seemingly never-ending series of “next big things.” Whether it’s e-commerce, search engine optimization, social media, big data or something else, the pattern of firms struggling to adapt is as predictable as Gartner’s hype cycle.