Steve Jobs

Tim Cook Is No Steve Jobs… And That May Be a Good Thing

There’s no doubt Tim Cook has a very tough job. When he stepped in as CEO of Apple he was following in the footsteps of one of the most—if not the most—iconic entrepreneurs in history. Every step would be scrutinized by a legion of die hard fans and magnified a thousandfold.

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How would Steve Jobs do training and education

The October issue of Inside Learning Technologies & Skills contains a must-read article by Clark Aldrich: How Would Steve Jobs Do Training and Education (please find also my prior posts Aldrich´s Mechanism For Hooking Up Serious Games Buyers and Sellers and Unschooling Rules – Serious Games As Microcosms For Learning).
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Steve Jobs on Brand-Building

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up!

I don’t know if tomorrow’s announcement will impress or disappoint – nor do I know how long Apple will continue to rock our world.

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Obsession – A Starting Point from Steve Jobs

I don’t think you can start any understanding of obsession without looking at the people that are driven by it. Although it may seem obvious to some, it is also completely right to start this theme of obsession with a quote from a man that was driven by it, Steve Jobs.

 

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"Steve Jobs" Is Currently Mentioned Online Once Every 2563 Words

Lexicalist calls itself a demographic dictionary of modern american english. What it does is analyse millions of words in online chatter on blogs, Twitter and other social networking sites and spews out information about who's using a certain word or keyword - breaking information down to age, gender and geography in the US (They also have a China version.)

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What I Learned from Steve Jobs

Many people have explained what one can learn from Steve Jobs. But few, if any, of these people have been inside the tent and experienced first hand what it was like to work with him. I don’t want any lessons to be lost or forgotten, so here is my list of the top twelve lessons that I learned from Steve Jobs.

 

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Steve Jobs, The Builder

I knew Steve, though by no means well. I ran the Apple PR account for Paul Bergevin in Edelman's Palo Alto office in the late 90s. Those were the days of the first iMac, a novel tool to search for files and things on the web called Sherlock (pre-loaded in OS 8.5), and the Think Different ad campaign.

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Bright Lights Project: Apple

(Full disclosure: I worked for Apple on the original iMac launch, I have friends there whom I like and respect, and I am a customer. My observations aren't based on any insider knowledge, but rather constitute the musings of an old friend).

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The Web is Dead, Long Live the Cloud

The latest great announcement by Steve Jobs, eagerly awaited by the Apple faithful, was not a shiny new product like the next iPhone or iPad – it was something much more profound. As part of a keynote speech delivered this week at Apple’s Worldwide Developer’s Conference in downtown San Francisco, Jobs promised nothing less than to kill the Web.

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Revealed: How Steve Jobs Turns Customers into Fanatics

Marketers gaze in envy at brands like Apple. The firm that began with the Mac has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty possible? I’ve got good news: while having a visionary and charismatic CEO is a big plus, it isn’t necessary to build a fan base, or even a fanatic base. One big secret of Apple’s success lies in an experiment conducted 40 years ago.

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