stereotypes

'Marketing by stereotypes' is wrong and bad, bad marketing

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Boomers Have Suffered from Being Stereotyped for Decades. Now It Is the Turn of Millennials

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

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Whose Voice Do You Hear? Gender Issues and Success

Growing up, I loved to debate. With anyone. My debating tone used to drive my mother batty because she thought I was yelling at her. Exasperated, I would often bark back that I was simply debating. Over the years, I realized that my debating tone is one of such confidence that people believe me to be stating facts, not opinions. My mother interpreted it as yelling; my classmates interpreted it as arrogance. I also began to realize that it was the same tone as that of my male peers. I never apologized for my opinions, never deflated them with "I may be wrong but I think..." I asserted. Confidently. And loudly.

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The Hogwash of Generational Differences

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Beware stereotyping

by: Dick Stroud

There is an article in the Telegraph about market segmentation from the viewpoint of a professor of psychology. It makes some good points and also illustrates a mega danger - stereotyping.

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