The fallout of digital technology and its social applications continues to wash across the communications industry, with many leading advertising agencies starting 2012 with staff reductions while big-name brands like Microsoft and P&G fire hundreds of their marketers.
ad agencies advertising bright light Jonathan Salem Baskin social media marketingGuest Post by: Maria Pergolino
Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
B2B marketing Maria Pergolino social media social media marketingThis morning the first panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. The panellists were :
Facebook social media marketing Yann GourvennecGuest Post by: Monica Shaw
Earlier this month we presented on the measurement and monetisation panel at the Chinwag Insight: Facebook Marketing conference. You can view our slides above or by visiting Slideshare.
Facebook measurement metrics Monica Shaw social media marketingGuest Post by: Maria Pergolino
In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.
B2B marketing Maria Pergolino niche social media marketing social networks targetingGuest Post by: Jo Stratmann
According to IBM‘s new, inaugural Global Chief Marketing Officer (CMO) Study, 68% of CMOs are underprepared to manage the impact of key changes in the marketing arena that relate to social media.
Jo Stratmann social media CMO social media marketing survey IBMPepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. The company indeed created an innovation challenge entitled PepsiCo10, the aim of which is to reward 10 digital entrepreneurs in the fields of social commerce and mobile technologies out of 130 applicants.
innovation partnerships Pepsico social commerce social media marketing Yann GourvennecGuest Post by: Monica Shaw
Social media blogs are a dime a dozen these days, it’s impossible to keep up with them all. We’ve been brainstorming our personal favourites here at Market Sentinel and came up with 34 blogs that we unanimously agree are great reads for people in the social media and digital planning industry.
blogs digital marketing Monica Shaw social media social media marketing web resourcesGuest Post by: Simon Phillips
Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company.
retail Simon Phillips social media marketing Tesco
