social media

Awareness, Action and Activism: What's Happening To Our Social Newsfeeds?

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Are Social Media Soma?

"If we could sniff or swallow something that would, for five or six hours each day, abolish our solitude as individuals, atone us with our fellows in a glowing exaltation of affection and make life in all its aspects seem not only worth living, but divinely beautiful and significant…” Aldous Huxley

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Is Your Company Suffering from Morbus Digitalis

Mark Ritson defines this condition of Morbus Digitalis as: "An overstimulated, often hallucinogenic, imagination when it comes to the business potential of social media."

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2016 Should Be an Amazing Year for Social Media but Please Remember the Digitally Floundering Consumer

A train journey gives you a chance to catch-up on all those 'trends for 2016' newsletters.

I have just been reading the one from Econsultancy about the '11 pivotal social media trends' for 2016.

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The End of Power?

Mark Zuckerberg’s first selection for his book club, Moises Naím’s The End of Power was an apt one. The book, as the Facebook CEO put it, “explores how the world is shifting to give individual people more power that was traditionally only held by large governments, militaries and other organizations.”

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The Baffling Advances of Social Customer Service

I shared with you last week the first of four top-level insights gathered via the research I conduct every year (thanks to the sponsorship of my friends at KANA, a Verint company). If you have not read them, you can read the high level entry here.

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Chat, Content or Social Selling – How Do We Measure the Value of Social Media?

By referencing several of the current changes as social media we limit the perspective and reach of our ideas.

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What Does the Facebook Experiment Teach Us?

I’m intrigued by the reaction that has unfolded around the Facebook “emotion contagion” study. (If you aren’t familiar with this, read this primer.) As others have pointed out, the practice of A/B testing content is quite common. And Facebook has a long history of experimenting on how it can influence people’s attitudes and practices, even in the realm of research. An earlier study showed that Facebook decisions could shape voters’ practices. But why is it that *this* study has sparked a firestorm?

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Shock, Horror! Social Media Advertising Is Useless (or Is It?)

Time for another study showing social media has “little sway” on purchases. This one was carried out by Gallup in the US, which showed the following:

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Why Snapchat Is Valuable: It’s All About Attention

Most people who encounter a link to this post will never read beyond this paragraph. Heck, most people who encountered a link to this post didn’t click on the link to begin with. They simply saw the headline, took note that someone over 30 thinks that maybe Snapchat is important, and moved on to the next item in their Facebook/Twitter/RSS/you-name-it stream of media. And even if they did read it, I’ll never know it because they won’t comment or retweet or favorite this in any way.

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