You’re a 16-year-old Muslim kid in America. Say your name is Mohammad Abdullah. Your schoolmates are convinced that you’re a terrorist. They keep typing in Google queries likes “is Mohammad Abdullah a terrorist?” and “Mohammad Abdullah al Qaeda."
search search engine association guilt danah boydI've been deeply immersed in Google Plus for the last week or so, not only following what's being said about the service but actually using it, kicking the tires and making observations along the way. For what it's worth, I think Google Plus has an incredible amount of potential for a number of reasons. Here's a few thoughts or more accurately opinions. Everyone has a take, so the only thing can offer here is that I've had these thoughts in my head while using the service but wanted to give it some time before putting it into writing.
David Armano Google + search social networkingI finally found time to cash in on one of my Google+ invites after taking a much needed vacation. My initial assessment? Google has actually figured out how humans work, so mark Google+ as one to watch and ignore the pundits that are telling you it's no threat to Facebook.
David Armano Google Google + search user insightsOne of the trends colleague Steve Rubel and I identified for 2011 was the re-emergence of Google through furthering the integration of social into their search ecosystem. Google's latest iteration of social search now further integrates platforms such as Quora, Flickr and Twitter more aggressively and points to a new reality for businesses in how they approach social integration themselves. In short, ignore at your own peril. So what's a business to do as search increasingly integrates signals from multiple ecosystems? Here's a few tips:
David Armano social media search social searchA friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what Apple's intent was. This move has big implications for the future of mobile search and is just a first step into the game.
Idris Mootee mobile mobile search search Google Apple social media filtering social searchWe know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep their search users happy) by making page load time a ranking factor. (See Barry Schwartz’s article at Search Engine Land describing Google’s Matt Cutts commentary at Pubcon.)
Roger Dooley website website design search neuroscience user insights stressLast week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors?
choices ecommerce neuromarketing Roger Dooley search
