research

Be Careful Using Consumer Confidence Measures

by: Dick Stroud

Marketing Week has an article about the age and regional variation in the TNS/Nationwide consumer confidence measure (Nationwide Consumer Confidence Index). This is the measure most often quoted in the UK – something similar to the Conference Board in the US.

The article focuses on the changes in this index during the past 3 quarters and what it tells us about the way that different age groups react to our present financial Armageddon.

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Helping Others Makes You Hot!

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LiveJournal Academic Research Bibliography

by: danah boyd

Alice Marwick has recently put together a topical, semi-annotated bibliography of academic research on LiveJournal: LiveJournal Academic Research Bibliography. She has tried to surface all known scholarly research concerning LiveJournal. This bibliography was commissioned by LiveJournal (where I'm on the advisory board and played a role in making this happen). This is a great resource for all scholars who are interested in LJ-related issues.

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Now Google Wants Our Brains

by: Roger Dooley

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering petabytes of data about our behavior. Now, Google is employing neuromarketing technology to peer inside our brains:

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The Ethics of Ethics

by: Jonathan Salem Baskin

Consumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review.

The researchers, both Canadian academics, defined "socially responsible" companies as those which are:

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Buyology by Martin Lindstrom

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When Did We Start Trusting Strangers? New Research from Universal McCann

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Debt and the Over-50s

by: Dick Stroud

Any research from an organisation, with a vested interest in the subject, has to be viewed for what it is: “something to grab press coverage”.

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Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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Reflecting on the Mirror

by: Roger Dooley

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.

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