research

Identifying Preferences with Infrared Brain Imaging

by: Roger Dooley

A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. Preference is the basis for everyday decisions.”

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Different Ways of Achieving 'Life's Purpose'

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Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

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Internet Safety Technical Task Force Report

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Order vs. Disorder: Surroundings Matter

by: Roger Dooley

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.

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Mind Reading and Neuromarketing on 60 Minutes

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Will Nanotubes Make You Super-Smart?

by: Roger Dooley

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons.

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Predicting Viral Video Success

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Celebrity-fronted Ads and Older Eyes

by: Dick Stroud

Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.

I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:

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Futurelab 1000 Days: Futurelab Romania 75

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