research

Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

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Internet Safety Technical Task Force Report

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Order vs. Disorder: Surroundings Matter

by: Roger Dooley

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.

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Mind Reading and Neuromarketing on 60 Minutes

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Will Nanotubes Make You Super-Smart?

by: Roger Dooley

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons.

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Predicting Viral Video Success

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Celebrity-fronted Ads and Older Eyes

by: Dick Stroud

Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.

I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:

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Futurelab 1000 Days: Futurelab Romania 75

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More Decoys: Compromise Marketing

Why a logical product lineup may not be the most profitable

When marketers plan a company’s product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a stripped-down, basic version, a more capable better version, and perhaps a “best” version. These would normally be priced at quite different levels, probably based in part on the relative manufacturing costs of the products.

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Bad Bosses Are Killers

by: Roger Dooley

A few weeks ago I created a new category here, “Neuromanagement,” which fits a couple of posts I’ve got simmering on the back burner. While those are geared toward the positive use of neuro-techniques in managing and hiring, there’s a breaking news story about the dangerous physiological effects of bad management. Bloomberg writer Frances Schwartzkopff reports:

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