research

Breaking News - Perfume Turns Guys On

by: Roger Dooley

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?

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Subconscious Sniffing

by: Roger Dooley

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the women were consciously able to identify the smell as sweat.

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Superhero Super-Priming

by: Roger Dooley

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.)

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Your Brain on Coupons

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Diet Drinks Don't Fool the Brain

by: Roger Dooley

But, a little sugar goes a long way

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

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What Right Do Brands Have to do Research in Social Media?

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Brain Decides, Then Tells You Later

by: Roger Dooley

Understanding how events occur in the brain - how we come to an “aha!” insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two products, or whether to buy a product at all. And, since we like to believe we are thinking beings, just how rational are those decisions?

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Bernie Hogan: 'Networking in Everyday Life'

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Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

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