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by: Roger Dooley
Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:Roger Dooley research neuroscience neuromarketing branding brain rules brain
by: Roger Dooley
While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research shows that environments with “disorder” cues cause people to be less likely to conform to social norms.research Roger Dooley regulations norms neuroscience behaviour patterns
by: Dick Stroud
Research by YouGov, on behalf of Senioragency, discovered that 46% of older consumers are actively turned off by celebrities fronting ad campaigns, while only 11% of thought more positively. The remaining 39% were ambivalent.
I wonder why that is? There are lots of explanations and the research doesn’t appear to answer the question. My thoughts are:celebrities age Dick Stroud campaign ads research
Pew Internet - Adults and video games (link)
Findings:53% of US citizens over 18 play video games, with 21% playing every day or almost every dya. 81% of the 18-29 demographic play as do 23% aged 65+ (wow) 76% of students play video games
More data after the jump.
research gaming demographics data PEW video games