research

Diet Drinks Don't Fool the Brain

by: Roger Dooley

But, a little sugar goes a long way

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

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What Right Do Brands Have to do Research in Social Media?

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Brain Decides, Then Tells You Later

by: Roger Dooley

Understanding how events occur in the brain - how we come to an “aha!” insight, how we make a decision, and so on - fascinates neuroscientists. And anyone interested in neuromarketing can’t help but wonder how we decide between two products, or whether to buy a product at all. And, since we like to believe we are thinking beings, just how rational are those decisions?

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Bernie Hogan: 'Networking in Everyday Life'

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Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

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Identifying Preferences with Infrared Brain Imaging

by: Roger Dooley

A variety of technologies are being pressed into service to “read minds,” and Canadian researchers have found they can determine a subject’s preference with 80% accuracy using infrared brain imaging. According to Sheena Luu, a doctoral student who led the research, “This is the first system that decodes preference naturally from spontaneous thoughts. Preference is the basis for everyday decisions.”

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Different Ways of Achieving 'Life's Purpose'

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Branding, Brains, and Google

by: Roger Dooley

Not long ago a press release went out with the provocative title, “Brain Works Like Google, New Study Finds.” More specifically, the news release claimed that the study showed that our brains choose brands from our memories using predictable unconscious rules, much like Google ranks sites using an algorithm:

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Internet Safety Technical Task Force Report

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