research

Researchers and Planners Unite

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You Will Never Meet Mr / Ms Average

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

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Navigating a New Age of Discovery for the Human Brain

With the launch of the Allen Human Brain Atlas - the first-ever 3D, interactive atlas of the anatomy and genes that comprise the human brain - is it possible that we've just entered a radically new Age of Discovery? Rather than discovering the unimagined riches of new continents, we may be on the cusp of unlocking the full potential of the human brain.

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Why Bad Research Could Kill Social Media’s Credibility

I recently had a really interesting conversation with a favourite client. We “clashed” over a chart I produced saying that insight and data are what drives digital strategy. The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. Interesting.

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Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

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Unconscious Buying

In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren’t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford’s Knutson and CMU’s Loewenstein which showed that purchase decisions could be predicted when subjects were shown explicit offers. Here’s the abstract:

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Unconscious Branding: Who Needs Facts?

Few doubt that branding messages can be powerful, but new research shows that even when consumers don’t recall the specific message, their preferences can be shaped to the point where they reject new information that conflicts with their stored brand association.

 

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fMRI, Neuron Data Validated

Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?).

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Olfactory Fertility Cues Boost Men’s Testosterone

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of men exposed to that scent. In research published in Psychological Science, FSU scientists Saul L. Miller and Jon K. Maner showed that humans still process olfactory cues:

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Stein Institute Study: Benefits of Active Serious Games

Stein Institute Study Shows Potential Benefits of Active Video Games
 
Sam and Rose Stein Institute for Research on Aging at the University of California, San Diego School of Medicine has found that Exergames may produce health benefits among older adults exhibiting symptoms of subsyndromal depression (SSD).
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