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by: Joel Makower
It's axiomatic that the more people truly understand something, the better able they'll be to create informed opinions and decisions. And in the case of environmental literacy, what we don't know truly could hurt us.
NEETF research education green Joel Makower social responsibility Green Gaugeby: Joel Makower
I've just been given a sneak peek at the findings of the 2005 "Green Gauge Report," and it has implications for anyone seeking to promote sustainability, climate action, green consumerism, clean technologies, or any other worldchanging product, service, or cause.
research Green Gauge green customer insights Joel Makower social responsibilityby: Joel Makower
I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.
green marketing research sustainability CSR durability efficiency Electrolux Philips Toyota Joel Makower customer insights innovationby: David Polinchock
Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?
research advertising product placement branded entertainment David Polinchockby: Alain Thys
While I've been hearing about sensory marketing since the 80s, the number of research reports actually confirming that it works have remained very limited. I was therefore pleasantly surprised to read in the New Scientist that researchers from the universities of Ulster and Vienna have been able to connect the impact of using pheromones on products on "purchase intent".
Alain Thys research neuromarketingby: Joel Makower
How many Earths does it take to feed a continent?
A new report shows that Europe uses 20% of the biosphere's services to serve 7% of the world's population -- a resource demand that has risen nearly 70% since 1961.
ecological footprint green Joel Makower research resources management