research

NYTimes: fMRI Empathy Research

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Research on Playlists and Sharing as Means of Recommending Music

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Eco-Literacy and America's 'Nature-Deficit Disorder'

by: Joel Makower

It's axiomatic that the more people truly understand something, the better able they'll be to create informed opinions and decisions. And in the case of environmental literacy, what we don't know truly could hurt us.

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America's Green Zeitgeist

by: Joel Makower

I've just been given a sneak peek at the findings of the 2005 "Green Gauge Report," and it has implications for anyone seeking to promote sustainability, climate action, green consumerism, clean technologies, or any other worldchanging product, service, or cause.

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My Friendster Publications

by: danah boyd

Various folks have been asking me about my Friendster publications and i thought i'd do a simple round-up for anyone who is trying to learn about Friendster.

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Green Marketing: Lessons from the Leaders

by: Joel Makower

I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.

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MediaPost Publications - Study Finds Ads More Persuasive Than Product Placement

by: David Polinchock

Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?

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Research Firms Disagree on Size of Podcasting Market by 2010

by: Alain Thys

Whether it's fact or fantasy is hard to assess, yet researchers at the Diffusion group predict that US podcasting audiences will climb from 840,000 last year to 56 million in 2010.

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Pheromones Proven to Influence Purchase Intent

by: Alain Thys

While I've been hearing about sensory marketing since the 80s, the number of research reports actually confirming that it works have remained very limited. I was therefore pleasantly surprised to read in the New Scientist that researchers from the universities of Ulster and Vienna have been able to connect the impact of using pheromones on products on "purchase intent".

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Europe's Ecological Footprint

by: Joel Makower

How many Earths does it take to feed a continent?

A new report shows that Europe uses 20% of the biosphere's services to serve 7% of the world's population -- a resource demand that has risen nearly 70% since 1961.

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