Last week, research came out from ABI saying that 1 billion cameras had been shipped in tablets and smartphones in 2012. On the back of this, I wanted to find out the size of the smartphone camera market relative to the digital camera market.
It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques.
When explaining the importance of combining a social media and an SEO strategy, I tend to refer back to a Comscore study that is now three years old: Consumers exposed to both social media and paid search are 2.8x more likely to search for that brand’s products than those exposed to paid search alone.
The BBC have just released some interesting research around participation online. The findings (the result of a "large-scale, long-term investigation into how the UK online population participates using digital media today") have raised a little controversy since they seem to indicate that the long-term model or view of participation online, the 1,9,90 rule, is outmoded.
Over the past eighteen months Internet security company AVG (disclosure – Rabbit client) has been carrying out research to see how technology has changed childhood, beyond recognition from someone who grew up twenty or thirty years ago.
Yesterday, Cynthia Germanotta and her daughter Lady Gaga launched their new initiative to empower youth: the Born This Way Foundation. The Foundation wants to create a kinder, braver world so that youth can be the change-agents that we all need them to be. For youth to be empowered, the Foundation recognizes that 1) youth need to be safe; 2) youth need to have skills; and 3) youth need to have opportunities.
According to research from a team at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology, we think that 25% of tweets are not worth reading. The study found that, when asked to rate tweets by people they follow, only 36% of tweets were marked favourably, 25% were marked less favourably and the balance (39%) received no strong feeling either way.