research

Social Media Shares Indicate a High Google Ranking

When explaining the importance of combining a social media and an SEO strategy, I tend to refer back to a Comscore study that is now three years old:  Consumers exposed to both social media and paid search are 2.8x more likely to search for that brand’s products than those exposed to paid search alone.

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Is the 1,9,90 Rule Outdated?

The BBC have just released some interesting research around participation online. The findings (the result of a "large-scale, long-term investigation into how the UK online population participates using digital media today") have raised a little controversy since they seem to indicate that the long-term model or view of participation online, the 1,9,90 rule, is outmoded.

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How Technology Has Changed Childhood – Ten Stats

Over the past eighteen months Internet security company AVG (disclosure – Rabbit client) has been carrying out research to see how technology has changed childhood, beyond recognition from someone who grew up twenty or thirty years ago.

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Born This Way Foundation: Guided by Research

Yesterday, Cynthia Germanotta and her daughter Lady Gaga launched their new initiative to empower youth: the Born This Way Foundation. The Foundation wants to create a kinder, braver world so that youth can be the change-agents that we all need them to be. For youth to be empowered, the Foundation recognizes that 1) youth need to be safe; 2) youth need to have skills; and 3) youth need to have opportunities.

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New Pew Study on Tone of Social Network Sites

Pew Internet & American Life Project just released a new study called “The tone of life on social networking sites” where they examine adult meanness and cruelty. This complements their piece on “Teens, kindness, and cruelty on social network sites.”

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Research Claims that 25% of Tweets Are Not Worth Reading. So What?

According to research from a team at Carnegie Mellon University, the Massachusetts Institute of Technology and the Georgia Institute of Technology, we think that 25% of tweets are not worth reading. The study found that, when asked to rate tweets by people they follow, only 36% of tweets were marked favourably, 25% were marked less favourably and the balance (39%) received no strong feeling either way.

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What's Holding Open Access Publishing Back?

As a small business working in knowledge-intensive, research-driven areas, I've got first-hand experience of the frustrations caused by mainstream research publishing: you find a research paper that looks useful, but it costs $30 to read the 15 pages if you haven't got some kind of institutional subscription. These costs keep going up, and even institutions are having to look critically at what they can afford, in what is known as the serials crisis. Recently George Monbiot stirred up a small storm by drawing attention to this — see one angry reaction, for example.

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Don't Bogart That Einstein

The possible discovery of neutrinos that travel faster than the speed of light could not only change a hundred years of physics dogma, but it could make time travel possible...though one scientist comforted the world last week with the qualifier that "...it does not mean we'll be building time-machines anytime soon."

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Study: Brain Games Give Cognitive Boost

At last, there is scientific proof that it’s possible to boost generalized cognitive performance with specific training, in this case web-based brain games.

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Innovation in Market Research (with Audio Track)

Here is one of my latest presentations on the status and the future of online research including the audio track in order to make it easier to understand where I’m coming from. Duration: 40 minutes, sharp!
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