This new report from AT Kearney concludes the most important finding in the study is that old shoppers do not think they are adequately served by marketers, retailers or manufacturers. Most comments focus on the difficulties they face, including the inability to navigate large stores, with too many hard-to-reach products on shelves that are either too low or too high.

I got a PR pitch recently about a multinational company’s just-published sustainability report. Nothing new there; I get those dozens of times a year. They’re sometimes interesting, though only rarely newsworthy.

I have to admit that I am normally a bit rude about Saga – probably unfairly. The organization has just published the first of a quarterly report that looks at the wellbeing of the over-50s.

Guest Post by: Mark Jennings

Brands are learning and applying a more focused and disciplined approaches to their social assets, the November 2010 ComBlu report finds.

This week we published the final report in our Review of Social Media Monitoring Tools (download the final report here). Reflecting on the report and its findings with clients and others this week, we have found ourselves discussing the importance of not just listening (although this can often be a good first step for those who are not yet doing it) but also acting on what is said about your brand and other terms of interest in social media. As the report shows, the different social media tools are of value for different purposes and choosing the one that is most suited to your brand and your needs is an important step.