Ever more executives want to create marketing magic by turning their consumers into "brand promoters". But with all the customer advocacy programmes flying around, many of them seem to miss the elephant in the room: their own employees might not be "that" inclined to recommendation themselves.
Alain Thys net promoter NPS recommendation social media word of mouthCuration is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically.
Neil Perkin content curation content personalized content recommendation social analyticsGuest Post by: Jon Stokes
Making purchases directly from within Facebook (a form of social commerce) has the potential to make the social network a place where we spend not just considerable amounts of our time, but also our money.
consumer behaviour infographics Jon Stokes recommendation social mediaI'll admit to feeling a large dose of nostalgia when I think back to Sunday evenings spent listening to the Top 40 Chart Show on the radio, with fingers poised on the 'play' and 'record' button of my ancient tape recorder waiting for the DJ to stop talking over the track intro so I could get a clean recording of it (I'm really showing my age here).
Neil Perkin word of mouth rankings recommendation media comsumption popularityNet Promoter™ is a pragmatic, yet highly effective framework for listening to what really matters to your customers and acting on this knowledge in a financially responsible way.
Since 2006, our associates have worked on some of the world's most ambitious NPS™ implementations and have pioneered benchmarks in countries like Romania and China.
advocacy Bain customer centricity customer delight customer focus Net Promoter Score NPS recommendation satisfaction satmetrixI love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the powerpointage going on, it makes the brand very spreadable. Separately, you have to admire the effort that went into illustrating each of these reports (I already did last year).
brands fans Ilya Vedrashko Razorfish recommendation social mediaOnline retailers are doing relatively well in the current economic climate. Whilst spending is down across the board, online retailers are doing either significantly less badly than their traditional competitors, or they are actually performing strongly. Both ASOS and Vente-Privee are seeing relatively strong performances in a weak retail market.
word of mouth recommendation online shopping online retail Matt RhodesA recent Nielsen study revealed that people most trust what their friends say about stuff, and that they trust generic online consumer opinions as much as they do branded communications.
I think this has more to do with the contextual reality of the expectations than it does with any inherent trustworthiness in a particular communications medium (or lack thereof).
word of mouth trust recommendation Jonathan Salem Baskin advertising
