The Futurelab ProfitScan is a 45 day, fixed budget programme in which we identify new ways to make (more) money in your business. We do this by identifying neglected market opportunities, uncovering underleveraged assets, seeking global inspirations and using old fashioned entrepreneurial creativity.
design innovation product development profit service designIn many B2B companies, marketing is still regarded as a secondary, non-essential part of the business. Whether this opinion is justified, depends on the situation. But these days, it is an expensive opinion to hold.
Alain Thys B2B marketing change marketing Change Marketing Manifesto customer centricity customer experiences profit reputation role of marketingIn the coming months C-suites from around the world will be presented with the marketing budget proposals for 2011. Once again, many will approve them without real conviction.
After all, when it comes to marketing, many financially focused CEOs find themselves in a quandary. On the one hand they know that the people who work in the marketing department are smart, creative, well-intentioned and hard-working. On the other, they have difficulty figuring out what these people do all day. Whether their beautiful initiatives actually make a difference.
Alain Thys alignment change marketing Change Marketing Manifesto customer centricity marketers profit role of marketingJudging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than profits.
Apple CSR green Jonathan Salem Baskin sustainability profitGetting ready for the iPod coming to an Apple store near you, iTunes TV show downloads is about to happen. Apple will be offering US TV shows for $1 each, as reported by the Financial Times. This coincides with the scheduled release of the iPad sometime in April in an attempt to pull adoption. TV episodes are normally $1.99 for standard-definition and $2.99 for high-definition through iTunes.
Amazon Apple cost Idris Mootee iPad Kindle profit revenueWe’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.
Alain Thys Futurelab mobile mobile retail opportunities profit reportby: Joel Makower
The most provocative statement of the past half-century on the role of business in society came in an essay in the New York Times, written by a fellow named Friedman.
strategy stakeholders social responsibility shareholders risk profit Milton Friedman Joel Makower
