Guest Post by: Alex Truby
In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.
Alex Truby content marketing Facebook political marketing politics social mediaThe Obama White House, as measured by its willingness to embrace new technology platforms on a rolling basis, is perhaps the most innovative in history. This week’s Google+ Hangout with the President – essentially an FDR fireside chat updated for the Internet era viewable by millions on YouTube – is just the latest example of the Obama White House embracing Silicon Valley innovation to communicate with the American electorate.
Dominic Basulto Obama politics political marketing social media Internet technology US electionsSpeeches at political conferences are not renowned for their intellectual brilliance but they do provide, especially when it is the first one of a new party leader, a good idea about their major ‘branding’ themes.
demographics Dick Stroud politics political marketingby: Jonathan Salem Baskin
If branding is a tool for winning elections, it's probably the bane of governing.
I think it’s due to the difference between image and reality. People vote because of what they think, but they’re governed by actions, mostly. Sure, their thoughts interpret and sometimes override them, but promises and declarations can’t take the place of behaviors.
politics political marketing brands Jonathan Salem Baskinby: Jonathan Salem Baskin
On the eve of tonight's last Presidential debate, I though it might be interesting to muse a bit about brands and politics...and how the two influence one another.
I know a lot has been said about the amount of rancor evident at Republican rallies, which seems to have surprised even John McCain. He has found himself contending with supporters he desperately needs...emoting angry nonsense he can't tolerate.
politics political marketing conflicts brand message brand image McCain Jonathan Salem Baskinby: Roger Dooley
There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the Bush administration and, by inference, on McCain.
politics political marketing neuromarketing emotions US Roger Dooley Obama McCain campaignby: Jonathan Salem Baskin
(note: this is part 1 in this week's 5-part series on the brandification of our lives. In the spirit of full disclosure, I am a political Independent).
The Republican Party is going to try to "rebrand" itself this year.
communication value politics political marketing consistency branding Jonathan Salem BaskinBy: Stefan Kolle
A (potentially) excellent example of bringing politics closer to the citizen is the new site by the dutch Foreign Secretary, Maxime Verhagen, www.hierisministerverhagen.nl/
A combination of Google maps mashup and twittering, he continuously shows where he is and what he's doing, with added links for background information.
political marketing mashups Twitter Google Earthby: Nancy Baym
The worlds of politics and fandom have been merging for some time, and it’s never been clearer than in this US election cycle where “user-generated content” from YouTube debate questions to Obama girl videos to Facebook groups to political blogs have been so important and inescapable.
Nancy Baym Clinton McCain political marketing fandom mashups online US elections YouTube consumer generated content Obama
