Guest Post by: Denise Lee Yohn
A few weeks ago, Forbes ran an article (http://www.forbes.com/2010/01/22/retail-marketing-products-barbie-hyunda...) entitled, “Innovation Beyond Apple.” The piece de-briefed a discussion among executives from a range of consumer goods companies including HSN, Mattel, and Chrysalis, an incubator company for emerging brands. It challenged readers to think about innovation differently, and many of the points resonated with me.
Denise Lee Yohn innovation marketing innovation organisational change product innovationOriginally posted on the Collaboratory From a holistic perspective, we talk about the need for organizations to become more socially calibrated—able to adapt and respond to changes both externally and internally. The three areas where emergent outcomes can manifest are, participation with your customers, collaboration between your employees and optimization in the interactions/transactions between your business and its partners. Digging into customer participation, it’s clear that in a networked economy customers demand engagement, information, support and ultimately, value and ecosystems such as Twitter are beginning to deliver here.
Twitter David Armano organisational change customer engagement collaboration ecosystemsWe've been doing a bit of thinking on how organizations can re-design themselves as social systems which produce emergent outcomes—that is, results which move business forward and tend to emerge in an organic fashion. Twitter's growth due to end user innovation, an open API, and other drivers are an example of this.
David Armano ecosystems organisational change social business design social technologies TwitterWe are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought to myself—wait a minute, we're still just talking about "social media" in silos. What about the bigger picture? And what do you ask is the big picture?
Great question.
Twitter social media social business design silos organisational change enterprise 2.0 David Armanoby: Sigurd Rinde
If you like the occasional blinding flash of the obvious there's a book out - Management rewired: Why feedback doesn't work and other surprising lessons from the latest brain science by Charles S. Jacobs.
Basically takeaway is that the annual performance review is for the birds, and boss pressure is of dubious value.
organisational change motivation management Sigurd Rinde silos
