online retail

The TMI Effect for Pictures Can Reduce Your Sales

As consumers, we love more pictures of products we’re interested in.

Close-ups, multiple angles, etc. ensure we know what we’re buying. One person might buy a running shoe for its stylish appearance, but another might be most interested in its sole design. Yet another might want to examine the lacing or ventilation.

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China: The Most Valuable Social Commerce Market in the World?

Guest Post by: Jo Stratmann

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40% of Consumers Use Price Comparison Sites to Buy Household Goods

Guest Post by: Oli Watts

For the past few weeks I’ve been shopping for a new fridge (I’m moving house).

I was very much hoping for the convenience of reading over some online reviews and then making a purchase online. Instead, I found myself taking a trip to my nearest electrical retailer, with iPhone in hand, reading over product reviews on my phone while testing the products for real.

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Phone-Wielding Shoppers Strike Fear into Retailers - WSJ.com

For years I've been talking about how new mobile technologies can turn physical retail into nothing more then giant "windows" for online retailers. I know that I price check using my phone and I know that more & more people will do the same.

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Brand Experience Matters: It Is Possible for High Street Stores to Win against On-line Stores

Andrew Weir writing at Brand Experience Matters has a nice post about the value of the physical retail experience. I especially like his concluding recommendation:

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How Online Retailers Can Benefit from Social Shopping

Online retailers are doing relatively well in the current economic climate. Whilst spending is down across the board, online retailers are doing either significantly less badly than their traditional competitors, or they are actually performing strongly. Both ASOS and Vente-Privee are seeing relatively strong performances in a weak retail market.

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