If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them and move on? If you stock similar items (and who doesn’t?), the problem could be your pricing.
pricing Roger Dooley neuromarketing retail price choiceBeans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product.
experience Heinz innovation neuromarketing Roger Dooley sensory marketingThe hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams is driving the new interest.
Affectiva Coca Cola cultural differences faces neuromarketing Paul Ekman Roger Dooley Unilever YouEveWe’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand.
branding brands neuromarketing Roger DooleyToday marks the start of Pubcon 2012, and I’ll be functioning in the roles of speaker, panelist, panel moderator, and audience member. Thanks to Eric Bergman’s 5 Steps to Conquer “Death by PowerPoint,” I’ll be observing a metric I’ve never paid attention to before: each speaker’s Q-ratio.
audience neuromarketing presentations public speaking Roger DooleyNon-profits assume their potential contributors will see the good they will do and generally focus on a theme – a particular disease, a philanthropic cause, and so on. New research shows that success involves more than just generating sympathy for the group’s charitable objective: asking for money to increase awareness of the cause can actually reduce donations.
neuromarketing non-profit non-profit marketing personalization Roger DooleyCan an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic experiment that demonstrates the technique by soliciting volunteers to work with troubled kids.
neuromarketing Roger Dooley experiments