neuromarketing

Sales Intuition: How to Use It and Improve It

Years ago, I read about the sales strategies employed by a remarkably successful car salesperson.

One of them was to never pre-judge customers

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Should You Put the Price First or Last?

Should you lead with price? Or should you describe the product first, and then show the price?

There’s now an answer to this long-running marketing question, and it comes via a study using the tools of modern neuroscience.

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The Persuasion Slide Book, Coming Soon!

Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

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The Simple Sales Booster That Almost Nobody Uses

Could one tiny line of text on a product page increase your sales? A recent A/B test published by WhichTestWon says yes.

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Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive at your own answers.

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Habit Summit 2015: My Deck, and a Surprise Takeaway

This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected to provide a unique perspective on that process.

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The Wrong Font Can Kill You. Literally. Your Sales, Too.

Can the font used for important medical instructions affect how well patients follow them?

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Neuromarketing Bats 1 for 6, Still Wins

Lack of validation of neuromarketing techniques in controlled academic studies has been a sore spot for years. Scientific claims don’t get much credence if they haven’t been published in peer-reviewed journals. 

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How To Set the Right Price Every Time

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process.

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Be Awesome, from First Impression to Last, and More – Roger’s Pick

Feed your brain with this batch of recommended reading:

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