neuromarketing

Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Some people have called neuromarketing junk science, but it turns out there’s a more egregious (and common) offender. Here’s your latest reading list:

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Mega-Recap for Roger’s Picks

My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along with a few tasty morsels from around the web.

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Beyond Clicks: Headlines That Persuade

In the days when articles were on physical paper, headlines appeared in large type directly above the content. They were written to capture the essence of the story and, frequently, amuse with clever wordplay. While a newspaper’s main headline was written, in part, to sell copies, article headlines served to get you to read, or start reading, the article.

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Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak!

My Stuff

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Defeat Comparison Shoppers, Brain Upgrades, More – Roger’s Picks

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

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How Sunshine Changes Reviews, Psycho Trolls, and More – Roger’s Picks

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

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Cognitive Funnels, Powerful Call-to-Action, More… Roger’s Picks

This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week!

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Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

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Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you.

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Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…

They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean (@PsyBlog) shares some of the latest work in Happiness: 10 Fascinating New Psychology Studies Everyone Should Know.

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