monetization

Google Play for Education: New Revenue Model for Serious Games Large Scale Buy-In

On my prior post Serious Games Large Scale Buy-In Requires New Revenue Models I quoted Clark Aldrich’s following statement from the article Serious Games vs. the Industrial Education Complex:

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Confused About Big Data? Here Are 5 Things You Need To Do

When the oil tycoon John Paul Getty was asked about his rules for success, he reportedly said, “Rise early, work hard, strike oil.”

It’s a funny line, but it seems positively quaint now. It’s hard to imagine young entrepreneurs these days looking to find their fortune in resource extraction. The days of wildcat wells have long been replaced by an industry that’s dominated  by geologists, geopolitics and an unruly band of petro-dictators.

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Deciding on Your Big Strategic Innovation Move? Don't Forget One Small Detail: How Do You Make Money?

Technology-based companies typically make one common mistake: They get too caught up in technological innovation, particularly developing new technologies, or get too obsessed with the next killer technology and think the world revolves around their latest invention. Even if they find the right applications for their technologies, they often defer the serious effort needed to figure out how they create economic value – or how do they make money?

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In with the Old, Out with the New

Twitter and MySpace each announced programs last week intended to make money by giving advertisers access to their users. The approaches couldn't be more different, and I think they raise more questions about the nature and hopes for monetizing social behavior than they answer.

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Dell Makes $3 Million on Twitter. What Can We Learn?

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Value

by: Jonathan Salem Baskin

Lately, I've been thinking a lot about the utility of ad placement on social media sites, and whether it's the most enlightened way to monetize services like Facebook or Twitter. I'd posit that there are two broad, and somewhat mutually-exclusive schools of thought on the subject: one looking forward, and the other back. 

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The Future vs The Past of Entertainment

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Sampling Hotels

by: Jonathan Salem Baskin

News that Showtime is following HBO's lead and planning to show its programming for free in Sheraton hotels got me thinking about how hotels are the perfect places for sampling.

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Action/Reaction

by: Jonathan Salem Baskin

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While there was never such a thing as a free lunch, it seems that some customer-service innovations in business these days come not just as a benefit, but with a sometimes hidden cost.

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To Monetise or Not : Lessons from Chess

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