The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.
Jonathan Salem Baskin mobile innovation digitalListening to the Steve Jobs biography by Walter Isaacson I am left with the impression that nothing was more important to Steve Jobs then using technology to produce great products that delivered a great user experience. Good enough was good enough, even great, for many in the computer industry. Only insanely great was good enough for Steve Jobs. Anything less was simply not good enough, it was not ‘art’ and not ‘worthy of artists”; great artists don’t want to put their names on good enough art.
customer experience Maz Iqbal mobileThe other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward.
My reply, was previously organisations have been talking about a digital first approach. In other words, concentrate on online channels and content 1st, which then filters into the offline world. However now the priority has to be mobile first, you cater in the 1st instance for people who may be consuming your content via their smartphones.
Sounds obvious enough, but some recent stats demonstrate the need to move from theory to practice:
Dirk Singer marketing strategy mobile smartphones tabletsAcross Silicon Valley, companies like Google and Facebook are waking up and realizing that the future of the Internet is no longer taking place on the desktop or laptop - it is taking place on the tablet and smartphone. As a result, there has been a huge land grab in 2012 to control the future evolution of the mobile Internet.
digital Dominic Basulto mobile social media(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these posts and focus specifically on small businesses.
Denise Lee Yohn mobile QR codes retail retail formats self-service technologyThe rapid proliferation of mobile devices is making it possible for not just communities, but also entire nations, to narrow the digital divide between society's have's and have-not's. Not only are these mobile devices more affordable for lower-income individuals, they also are more accessible for individuals in hard-to-reach or under-served areas.
digital living Dominic Basulto mobileNew innovations in mobile banking are making it possible to transfer the entire payment experience from the plastic credit card to your mobile device. New upstarts with funny names that sound nothing like typical financial names - like Dwolla, Venmo and Square - are going far beyond just enabling you to use your mobile devices to check balances on-the-go: they are transforming mobile devices into payment mechanisms at point-of-sale destinations around the nation.
banking credit card Dominic Basulto mobile paymeny technologyYour mobile wireless carrier may soon have a say in the way you think about health and wellness. AT&T, through its Emerging Devices unit, plans to offer for sale health-tracking clothing equipped with wireless sensors that enable you to track your heart rate, body temperature and other vital signs -- and then send all this data to a site where a physician can access it.
Dominic Basulto health healthcare mobile wellnessFar too many people are walking around with their heads immersed in their tiny mobile devices, or communicating affectionately with their tiny smart phones while out in public with perfectly acceptable human companions. The only problem, of course, is that humans are not evolutionarily equipped to act like this – and that inevitably leads to awkward scenes like people running into things on a city street or couples awkwardly texting with other people while having dinner "together."
Dominc Basulto mobile transmedia technology
