I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? I think the fact that a major consumer products company went on the record about their use of neuromarketing, and even provided specifics of how they changed their marketing, was the driving force. This was an unusually detailed look inside a practical application of neuromarketing.food neuromarketing packaging Roger Dooley labels
Street fashion designer Rick Klotz has announced that he's going to forsake any brand logos or names on his Freshjive products next year. Is it an anti-branding move, or something more?
I say something more.fashion design labels Jonathan Salem Baskin brands branding brand meaning
by: Nancy Baym
Sweden’s Hybris is an exemplary internet-savvy record label. The other day, on their blog, they reported on a seminar they held in Stockholm along with also-exemplary label Songs I Wish I Had Written, to discuss the future of music:records mp3 labels filesharing blogging Sweden Songs I Wish I Had Written Nancy Baym Hybris
by: Nancy Baym
At by:Larm a number of people asked me to share the powerpoints of my talk. In it I argue that the internet has transformed fandom because it expands fans’ reach, transcends distance, supports archiving, provides group infrastructure, enables new forms of communication and lessens social distance.PowerPoint Online Community and Fandom music fans labels bands Scandinavian Nancy Baym