BEYOND FUN: Serious Games and Media focuses on strategies for applying games, simulations and interactive experiences in learning contexts. The contributors orchestrated this collection together, reading and writing as a whole so that concepts resonate across articles. Throughout, the promises and problems of implementing games and media in learning experiences are explored. The articles have been authored by Clark Aldrich, Ian Bogost, Mia Consalvo, William Crosbie, Drew Davidson, Simon Egenfeldt-Nielsen, Melinda Jackson, Donna Leishman, Michael Mateas, Marc Prensky, Scott Rettberg, Kurt Squire, David Thomas, Siobhan Thomas, Jill Walker Rettberg, and Jenny Weight.
Eliane Alhadeff serious games ebook learning interactiveBillboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard:
Roger Dooley billboards advertising interactive neuromarketingA manager and consultant, Jan Van Aken's career path made him an expert in Customer Relationship Management, one to one, customer analysis and segmentation, 360°channel planning (including interactive TV) and more recently Brand architecture. Moreover, Jan has acquired extensive experience in using technology for marketing, communication and sales and everything digital.
advertising channel planning communication CRM customer segmentation digital marketing interactiveby: David Polinchock
Some good coverage of several SXSW sessions about the future of marketing, and, yours truly gets some press! Liked what Pamela had to say was her key takeaway:
marketing David Polinchock interactive future of advertising consumer experiencesby: Jonathan Salem Baskin via Marketing Innovation Blog
In 2008, we're all going to move closer to becoming gamers.
I'm not talking just players of actual games, per se, although those segments of consumers are growing exponentially:
predictions interactive Jonathan Salem Baskin branding gamesby: Jonathan Salem Baskin via Marketing Innovation Blog
One of the rites of passage in the real world is the summer job, which gives kids a taste of responsibility outside the home, not to mention the fun stuff that can be purchased with paychecks.
purpose interactive advertising MMO Jonathan Salem Baskin MMORPGs virtual worlds user experiences social media