Stefan Kolle is a C-level consiglieri with a passion for innovation and looking at things differently. Striving for a world without the need for advertising, he helps companies ensure their customers and employees are so satisfied, motivated, enabled and empowered that they act as advocates for the brand.
Change Is innovation marketing strategy social mediaThe future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.
Jonathan Salem Baskin mobile innovation digitalThe function and role of Product Management is increasingly becoming a really pivotal one in many digitally facing organisations. Having been aware of it's increasing popularity amongst media owner organisations, the growing importance of Product Management into a much broader spectrum of businesses and sectors became clear when I was researching organisational structures and resourcing for Digital Marketing on behalf of the smart folk at Econsultancy late last year. From the subsequent project on The Progression Of Agency Value that I also did for Econsultancy earlier this year, it's clear that there is also some fascinating take-outs here for agencies.
Neil Perkin product management media innovationThere is a piece on HBR Blog on the topic of organization culture “Culture Takes Over When the CEO Leaves the Room” by Frances Frei and Anne Morriss (both HBS professors). It is a good piece worth reading and here's an summary of their ideas:
Idris Mootee organizational culture innovation"Chasing the past, I stumbled into the future". - T A Sachs
I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting?
David Armano innovation social businessThe 100-year company is the rarest of all organizations in Corporate America – a company that has somehow managed to survive the ebbs and flows of multiple business cycles, the appearance of radically disruptive technologies and the changing tastes of entirely different generations.
Dominic Basulto innovation Steelcaseby: Jason Miller
Following up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five more key takeaways for the B2B Marketing professional from experts Chris Brogan, Copyblogger’s Brian Clark, SEOmoz’s Jamie Steven, and HARO’s Peter Shankman.
content innovation Internet marketing Jason Miller PRThe hardest part of any innovation process is where data and insights come together and try to make sense of them. Sensemaking is about using visual mappings and narrative techniques to mine the non-quantitative data. This excerpt is taken from a piece in the current issue of M/I/S/C magazine on Insights and Sensemaking co-written by me and Richard Thomas.
customer insights Idris Mootee innovation data analysisMy friend, Carmine Gallo, has written a book called The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week.
Apple Guy Kawasaki innovation retail
