How have consumers' green shopping habits changed during these tough economic times? There are at least a couple schools of thought: one, that green consumerism has gotten steamrolled by the recession, viewed as a luxury no longer affordable; the other, that green shopping has endured as consumers go back to basics, rethinking the need to consume, redefining what it means to be fulfilled, and becoming less wasteful and more conscious of the impact of their purchases.
green green consumerism green consumers Joel Makower recession shopping behaviourSo many green products, so little progress. At least, that's how it seems most days. As we report in GreenBiz.com — and have for the past decade — the progress is undeniable: Companies are embracing green practices as never before, and doing so at a deeper, more holistic level. It's no longer just about "greening up." It's about doing better.
sustainability public awareness Joel Makower green economy green consumersby: Joel Makower
What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.
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Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods. Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values. These values, however, take a concerted effort over a long period of time to change.
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An Interview with Dave Morgan, Founder and Chairman of Tacoda
With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.
customer insights consumer behaviour brand awareness Tacoda David Wigder vehicles targeting online hybrid cars Dave Morgan green consumers green data analysisby: David Wigder
For online advertisers, Yahoo Auto’s Green Center provides a rich opportunity for targeting consumers receptive to a green message.
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