Dopamine-driven marketing sounds scary, but it’s more common than one might expect. Dopamine is a key element in the brain’s reward system, and when marketers trigger that system they can reinforce behavior and create positive associations.
gamification marketing Roger DooleyThe mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.
Dominic Basulto Nike lifestyle healthcare gamification digital living fitness wellnessIf you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing?
gamification B2B marketing B2B Maria Pergolino automation game theoryPost by: Sigurd Rinde
Ooh, I love a good disagreement, and when my friend JP Rangaswami who's views I respect highly, writes a post that I heartily disagrees with I'm tickled pink!
Sigurd Rinde gamification dashboards workflow processes frameworkOriginally featured on Harvard Business Review
I've just spent my first week on the social network/game called Empire Avenue, a new kind of site. If Twitter encourages us to tell the world what we are doing, and Foursquare tempts us to tell the world where we are doing it, then Empire Avenue asks us to determine what we think our friends and brands we like are worth.
David Armano gamification gaming social currency social mediaIf you want to know the direction that healthcare is headed in the near future, ask your kids which video games they’re playing today. The last year has seen an explosion of new approaches to solving healthcare problems, with many of them originating in the world of videogaming.
Dominic Basulto gamification healthcare video gamesWith the recent success of so many multiplayer/social games and the emergence of the gamification of services it’s worth thinking about what makes multiplayer gaming so powerful. Games can be applied to anything and in many ways humans often make games where none existed just due to our amazing pattern recognizing abilities. Games and play are an old form of communication almost certainly pre-writing, possibly even pre-language, one could hypothesize that games themselves might be one of the oldest forms of cultural communication (especially when you see animals learning through play).
customer experiences games gamification gaming Karl Long MMO social games social networksThe Serious Games Based Economy Unfolds
Early September, Fortune Tech reported that companies are realizing that the very same game-play mechanics used in games to hook gamers are an effective way to create business value and therefore are slowly wending their way into other parts of the economy.
Eliane Alhadeff fun gamification playing serious games
