Guest Post by: Josselin Perrus
Attending the Playful conference in London last in September 2010 I had the chance to meet with Alexis Kennedy, founder of Failbetter Games, the editor of Echo Bazaar, a text game that has received lots of appraisal. He had very enlighting thoughts about how to articulate games and narratives.
gaming games narratives storytelling Karl Long game developingGuest Post by: Jo Stratmann
According to video game research company GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.
game developing gaming in-game advertising Jo Stratmann social gamingGuest Post by: Jo Stratmann
According to video game research company GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.
Jo Stratmann social gaming game developing gaming in-game advertising(Part 1 - designer branding - can be found here)
2. Developer Branding There are not many good examples of developer branding, unfortunately, which is not difficult to understand why. As I mentioned before, for a brand to have a functional value to a marketer, it needs to have some sort of continuity that can carry over from one title to the next. Such continuity is hard to come by, when the average life span of a development studio is between three to five years, barely enough time to develop a few titles at best.
branding game developing Taylan Kadayifcioglu video games
