This morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.
collaboration creativity game design games real life Stefan KolleThis morning I was at one of the excellent Creativity Forums that FlandersDC regularly organizes. This one had a special twist – female speakers only, including Randi Zuckerberg, Christine Heffner, and my personal favourite, Jane McGonigal of the Institute for the Future.
collaboration game design games real life Stefan KolleSince the very beginning, my goal in writing this blog has been understanding the disconnection between commercial success of a video game and its genuine quality, as one does not always imply the other. After about a month's worth of contemplation, focused observation and interviews with industry professionals, I am finally able to develop a semblance of understanding as to what is possibly happening in the industry.
game design game marketing gaming Taylan Kadayifcioglu“In December, Massive signed THQ in Calabasas Hills, Calif., to its stable. Dave Miller, senior global brand manager at THQ, says although in-game ads promise to be a source of revenue, he and his colleagues are careful to avoid overloading games with ads. To their surprise, they found Massive’s ad-tracking system to be a useful design tool. “Because ad units can be tracked immediately, we can determine how many times a character walks past or interacts with an ad,” explains Miller.
ad tracking game design in-game advertising sketchpad Ilya Vedrashko
