forecasts

Interesting views from JWT - but not relevant to the largest group of CPG consumers

I always like looking at what others are saying is going to happen in the coming 12 months.  I know how it works. You have to produce a slides and you sit around thinking of all of the odds and sods of developments that you have heard about and put them into the mix as things 'to look out for' in the next year.

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Ten stats to show we’re entering the post PC age

"When we're talking about the post-PC world, we're talking about a world where your new device, the devices that you use the most, need to be more portable, more personal, and dramatically easier to use than any PC has ever been." (Apple CEO Tim Cook)

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Brands to Watch in 2012

2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity.

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Why Making 2012 Forecasts Is a Waste of Time

As we approach the New Year we all try and forecast what will happen in the coming 12 months to both our social and professional lives.

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