The mobile health revolution, which started and took off in overseas emerging markets, is rapidly making its way to the U.S. The past few months have brought a surge of new innovations - the FitBit Ultra, the Jawbone UP and now the Nike+ FuelBand, all of which attempt to combine fitness tracking and health awareness into an attractively-designed mobile product.
Dominic Basulto Nike lifestyle healthcare gamification digital living fitness wellnessLast week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness. So many of the innovations introduced there were exciting and intriguing. I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some way (and, these days, what companies don’t?).
brand integration Denise Lee Yohn fitness health innovation tehnologyFrom both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.
brain fitness neuromarketing neuroscience research Roger Dooleyby: Dick Stroud
Fitness First, claims to be the largest gym, health and fitness club group in the world, has done a survey (8,000 respondents).
Over 93% of the over-50s claim to ate healthily, 84% said they were careful about alcohol consumption and three-quarters avoided additives in food. A total of 55% were content with their body shape and nearly four in five had a good work/life balance.
survey healthcare grey fitness customer insights Dick Stroud
