Guest Post by: Ed Thompson
The financial services industry feels like it’s not ready for social media. You may think that this is due to regulatory restrictions, but there is more to it than that – and there are opportunities for the brands that overcome these misconceptions:
social media Ed Thompson corporate image financial servicesStandard & Poor’s is one of three major American rating agencies (Fitch Ratings and Moody’s Investor Services are the others). They’re in the business of assessing risk of various financial instruments and the reliability of the companies and governments that issue or trade them, and their ratings affect both investor interest and the prices paid for said financial paper.
brights lights Jonathan Salem Baskin finance financial services ratings data analysisI've written before about the reckoning coming once institutions both public and private figure out that the Internet has blown up not just their credibility but their authority to act. It hasn't happened yet, at least not in ways for which we've connected the dots, but I qualify the paralysis in Washington as a serious taste of it, along with the unencumbered activism happening in many state legislatures (which is an example of what happens when institutions no longer represent The People as much as a wacky, imaginary versions of them).
Jonathan Salem Baskin bright lights financial servicesArguably, the invention of the ATM by IBM nearly 40 years ago was one of the greatest moments in the history of modern consumer banking. These ATMs revolutionized the way we thought about bank tellers and forever changed the way we spend money.
ATMs Dominic Basulto future technology self-service financial servicesWay back in 2003, I worked on an Experience Audit for Chase Manhattan bank in partnership with Bulldog Drummond NYC. We had some great ideas in that presentation and actually opened the presentation with "Chase a Better Experience," which was part of our thematic throughout the entire presentation which we called "Chase Me."
David Polinchock banking financial services Citibank customer experiencesGuest Post by: Jo Stratmann
While niche communities, customer driven markets and transparency are all areas in need of exploration, when it comes to social media for financial services the main concerns highlighted during our financial services round table event were risk and regulation and resourcing.
financial services Jo Stratmann social media social media strategyGuest Post by: Tim Fowler
When I head out to conferences and seminars, the value for me often is not so much in the content of the event itself, but more with the surprising people you meet and their great stories and anecdotes about social media.
campaign case study financial services social media Tim FowlerGuest Post by: Jo Stratmann
We’ve already looked at two of the key topics from our social media in financial services round table event (niche communities and customer driven markets) and now it’s time to move on to a topic that comes up time and again in relation to the financial services industry – the issue of transparency.
financial services Jo Stratmann social media transparency
Guest Post by: Jo Stratmann
As we’ve already looked at the increase in niche online communities and how this could impact the future role of social media in financial services, this blog post will look at another key topic from our senior level executive round table event: customer driven markets.
financial services Jo Stratmann niche community online communities social lending social mediaGuest Post by: Tim Fowler
As I have a keen interest in social media for financial services I’ve been looking at the Accenture’s paper on “Achieving high performance in insurance through social media”.
Tim Fowler social media financial services Accenture reports insurance industryThe markets tumbled, retirement savings dissolved, and home values evaporated as every principle and presumption about individual investing was called at least into question, and more likely to account. Now financial services firm Vanguard is promoting the answer: stop investing, and start Vanguarding.
Jonathan Salem Baskin financial services investing branding
