note: this is the unabridged version of a post originally published at http://bnet.co.uk of which I am a regular contributor
2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. For those who can remember those days, it more or less fits in with the time at which the Internet started to be really popular (if we assume that we first heard about it in 1994 and that 2000 was the most exciting moment of all).
Yann Gourvennec social media organisational behaviour ethics engagement user generated content community managementVideo games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox LIVE and traditional television spots.
neuromarketing Microsoft Roger Dooley Xbox Live engagementThere are too many stories of brands having tried and failed to use social media effectively. It may have been a disaster or, more usually, just not have had the impact and return on investment for the brand as it might have had. The most effective way to avoid this is to make sure that when you are getting started in social media you have done some effective planning first.
brands buzz engagement Matt Rhodes social mediaWhen thinking of any Social Business Design problem, it's important to realize that there are three areas which will define all of the challenges which will need to be resolves in order to move any business toward a more open, collaborative model which benefits all constituents (employees, customers, partners). These areas are:
David Armano engagement organisational behaviourOne powerful use of online communities is to help get new ideas into a business; taking advantage of the fact that many (if not most) of the best ideas for your business are likely to come from outside, from people who don’t work for you. There are some well know examples of businesses working with consumers on co-creation in this way: MyStarbucksIdea and Dell’s Ideastorm being among the most well known.
engagement Matt Rhodes online communities social networks TwitterIn order to understand how marketing with games can be effective, it is very important to understand why people play games -and not just video games- in the first place.
Let's start with a little quiz. Can you tell what the following strings of characters symbolize?
Taylan Kadayifcioglu relevance marketing learning gaming engagement brainThere are some great examples of brands using social media that we use a lot at FreshNetworks. Not because they necessarily get everything right, but because they show what works for them and why, and they help to give ideas and inspiration to others. We’ve looked at some such examples before with how organisations can use Twitter. The cases of Dell, Starbucks, Nike and others are great stories and there is much that we can learn.
social media Matt Rhodes engagementMany executives are surprised when they look at their business through the eyes of the customer. Yet the mere fact of doing so, can revolutionise a company. After all, most businesses have been optimised for themselves rather than what the customer is looking for.
customer experience customer journey engagementThis week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. We’ve written before about how celebrities are using Twitter and how organisations are using Twitter as an engagement tool. In both cases, perhaps the best advice is just to try using Twitter and to see what happens.
engagement Matt Rhodes online communities organisational behaviour social media Twitter
