Eliane Alhadeff

Serious Games: Branding Instead Of Playing

by: Eliane Alhadeff

Via: Muskedunder Interactive - Prolonging The Time A Consumer Is Willing To Spend With A Brand

Muskedunder Interactive is a Swedish Flash game studio. Their development is focused on browser games with no need for download or installation.

Games becoming stable platforms for marketers

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Emotions and Videogames

by: Eliane Alhadeff

Via: Alternate Reality Existence - Will Videogames Become Better Than Life?

Star Spider, who authors the Alternate Reality Existence Blog, is an Alternate Reality Event Planner. She creates interactive games and events for the corporate world, private clients and public spaces. After studying event management and game design for over 3 years she is now committed to transforming everyday moments into thrilling adventures!

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Getting Serious About In-Game Advertising Metrics

by: Eliane Alhadeff

Via: One To One Interactive

t=zero Report: "Player Engagement and In-Game Advertising"

Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace 

OTOinsights releases neuromarketing study on IGA

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Toys to Tools: Serious Games Connecting Cell Phones to Education

by: Eliane Alhadeff

Once the scourge of classrooms, cell phones are now part of the lesson plan

Burr Snider reports that some forward-looking educators have begun to push the subversive idea that the high tech wizardry of mobile phones can be a powerful multipurpose mechanism for learning.

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Visualize with Whom You Share Serious Games Interests

by: Eliane Alhadeff

SGI introNetworks: Serious Gaming with SMART Social Networks

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Serious Games Cutivate GuānXi for Successful Business in China

by: Eliane Alhadeff

Maintaining good guanxi is essential in China because successful business depends on it. The concept of guanxi can be loosely translated as connection or relationship. Guanxi is a concept deeply rooted in Chinese culture, and therefore, understanding it requires an appreciation of Chinese society’s origins.

Serious Games to practice cultural awareness skills

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Serious Games Changing the Way You Work and Play

by: Eliane Alhadeff

Lynn Marentette, in one of her superb Blogs, Interactive Multimedia Technology, (Lynn is also the author of TechPsych and Technology-Supported Human-World Interaction ) reports that Sheraton hotels has partnered with Microsoft Surface to implement a Virtual Concierge application. She also challenges us to think how this could play out in classrooms, libraries, information centers, and other public spaces.

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Serious Games Making Their Way Into Corporations

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MMFG SUPERSTRUCT: A Future-Making Serious Game

by: Eliane Alhadeff

This fall, the Institute for the Future invites you to play Superstruct, the world’s first massively multiplayer forecasting game.

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Harvard Business Review Article: Serious Gamers Hone Leadership Skills

by: Eliane Alhadeff

"Tens of millions of people are honing their leadership skills in multiplayer online games. The tools and techniques they’re using will change how leaders function tomorrow—and could make them more effective today."

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