A few weeks ago, Facebook's data team released a set of data addressing a simple but complex question: How Diverse is Facebook? Given my own work over the last two years concerning the intersection of race/ethnicity/class and social network sites, I feel the need to respond. And, with pleasure, I'm going to respond by sharing a draft of a new paper.
danah boyd demographics digital media Facebook MySpace race social networksCan personalization save the newspaper? Should news be individualized? Should newspaper be social? The irony is that this steep economic downturn is a well-timed catalyst for progressive, pragmatic change in media business models – both print and broadcast. It is time for a “reset”.
digital media Idris Mootee news newspapersMilton comes from the advertising industry and knows well the value of meaningful concepts. When the ad agency business started to unbundle, early nineties, he left his position of media director and central media buyer for Unilever, to set-up Carat in Greece.
digital media innovation marketing strategy product development social mediaThe challenge is clear. Marketing reality is changing faster than most businesses are able to adapt. But at the same time there is no choice. Those who won't don't evolve, will perish.
This is where we come in. We can help your business:
social media ROI retail marketing distribution digital media communication agency managementThe majority of marketers is putting extra emphasis on digital media. Yet when they do so, they are confronted by many of the shout and sell habits of the offline world. This leads to ineffective campaigns and digital noise.
We can help you with a integrate of digital and social media into your communication mix by:
digital marketing digital media social mediaPresentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
Description:Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation we noticed several trends that led us to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which we call the Attraction Model.
Presentation: Thumbnail: http://cdn.slidesharecdn.com/inspire2009-advertising-is-dead-slideshare-1231339306016778-1-090518080758-phpapp02-thumbnail-2?1242705245 reputation relevance digital media consumer engagement advertisingby: Josh Hawkins
Today at the Newspaper Association of America conference in San Diego, publishers from across the country have convened to discuss the future of the newspaper industry. Once a strong print business sector, newspapers are now struggling with declining circulation, shrinking classified advertising dollars, and a proliferation of competitive online news sources.
digital media Josh Hawkins video print newspapersby: Idris Mootee
Here’s an interesting question: Is traditional media on a permanent decline? Will they ever recover in full when this downturn is finally over? The media companies are watching their life blood -- advertising -- erode at a rate not seen in a generation. No one knows how this will turn out as evidence of audiences increasingly get more and more fragmented and less accessible to mass marketing is becoming clear.
media fragmentation media consumption digital media Idris Mooteeby: David Armano
I'm not one of those people that believes the world is being totally upside down with how we get the word out about our products and services, but I do believe there needs to some acknowledgment of several models that need to work together (and right now I am only focusing on digital—that's big enough). So I'm in the process of sketching out a very high level model of 2 approaches which in my opinion will need to work in tandem in the not so distant future. The paid and earned models.
David Armano digital media paid media earned media
