Due to its narrow formats, traditional advertising relies heavily on the cliché for impact. But online, only tactical advertising makes good use of standardization and formats; they are tactical tools not creative ones.
In 2008 Tom Himpe published the book Advertising Next, on the new age of communication, in it he writes about traditional advertising:
advertising creativity digital advertising Helge TennøFacebook’s f8 announcements could have been designed exactly to address the worries we recently aired about how the social network works for brands. Facebook is striving to be effective for brands in the way in the way Google is, by being useful without being intrusive.
Mark Rogers Facebook digital advertisingAs part of Hill's Beacon initiative, I traveled to the Y Combinator's Ad Innovation Conference earlier this week to watch some 20 YC-funded start-ups present their technologies to a roomful of ad people. AdExchanger already has a nice write-up that explains what each company does, so that's not what I am going to do here. Instead, I will go through my notes trying to answer the question Paul Graham, the YC co-founder (pictured above with the glass), asked after the event: "So, what stuck?"
digital advertising Ilya Vedrashko innovation technologyGuest Post by: Dhiren (Market Sentinel)
It’s been written – sort of.
Creative social have put together a nice eBook called “Digital Advertising: Past, Present and Future”. The book is a compilation of essays and comments, from digital thought-leaders, about how digital advertising has been evolving.
digital advertising future Internet Market Sentinel social mediaby: Dick Stroud
That’s a headline to send newspaper proprietors away with a skip in their step.
The death of traditional media has been exaggerated, according to global leader for entertainment and media practice at PriceWaterhouseCoopers, during his pitch at the World Association of Newspapers conference in Hong Kong.
Dick Stroud print media grey digital advertising traditional
