by: Roger Dooley
Economists tend to start with the assumption that humans will behave in a rational manner when making decisions.
Neuroscientists have been working to explain how people make decisions between competing alternatives. Indeed, the field of neuroeconomics has emerged as a small but potentially important field of study.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
Calling Forth The Best From Folks Working For You
Brands should take a stand
CX Journey™ Musings: No Budget for #CX Improvements