by: Roger Dooley
Economists tend to start with the assumption that humans will behave in a rational manner when making decisions.
Neuroscientists have been working to explain how people make decisions between competing alternatives. Indeed, the field of neuroeconomics has emerged as a small but potentially important field of study.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.
Customer Relationships and Moments That Matter
Want to Make a Success of Your CRM/CX/Digital Initiative? Listen to Montaigne
Do You Employ Actionability Thinking in Survey Design?